Silverstone

Overview

We partnered with Silverstone to relaunch their Ferrari Drive Experience fleet — unveiling a bold new livery that blends Ferrari heritage, Formula 1 symbolism, and cinematic impact.

Redesigned to Reignite

Two Ferraris. Two numbers. One new look. This was about more than a reveal — it was about creating a moment the internet couldn’t scroll past.

This wasn’t just a livery launch, it was a spark. A chance to turn heads, drive conversation, and remind people that the Ferrari Drive Experience isn’t just a booking — it’s a feeling. The old blue was stripped away and the iconic red returned, louder and sharper. We marked them with the numbers 44 and 16, a nod to Hamilton’s arrival and Leclerc’s legacy. From teaser clips to cinematic reveals, every frame was designed to stir anticipation and tease the experience before the engines even started.

Ferrari on track at Silverstone — Drive Experience livery relaunch hero image

Applying Silverstone 44 livery decal on Ferrari — behind-the-scenes detail

Ferrari rear livery close-up with number 44 — Silverstone Drive Experience

Hamilton changed teams. We changed gears.

When news broke that Lewis was joining Ferrari, the internet lit up

This was a rare alignment of hype, heritage, and headline and we weren’t just watching. Every asset we created was built for social, from vertical reels to punchy edits, each tied to the new 44 livery and timed to ride the wave. This was about making Ferrari part of the conversation in real time and giving audiences a reason to feel it.

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